The Importance of a Good Header

Posted by WA Articles

First impressions are important - when you first see a city you’ve never been before, what do you notice? That’s right, the skyline. Similarly, the first thing you see in the newspaper is the headline and whenever you think of a TV show, you most likely think of the opening credits.

We all make judgements about items based on what we first saw or noticed about them. The same is true for websites. The first thing you see when you go to a website is the header of the page.

Whether or not your content is as good as your header, visitors will tend to stick around when they see a good header on your site - because they will make that leap of logic. This leads to your readers sticking around longer and looking at your content. This means more traffic, recommendations and even links to your site!

While this may or may not be true, it is what the reader will assume from seeing a well designed header. This reassurance will benefit you in that the visitors to your site will not only stay to read your content during that initial visit, but will also return for future visits and hopefully recommend you to others and possibly link to you as well.

While both of these elements are important, the second is critical. A good header can help your site stand apart form the hundreds, even thousands of other websites which are similar to yours, all in competition for a slice of web traffic.

These are both very important, but the latter is key. Just think about how many websites there are out there, many of which may be similar to yours. A professional looking header will make yours stand out and help you get some of that traffic rather than it going to the competition.

You may not realize exactly what is getting more traffic to your site and increasing the length of the stays of visitors to your site.

The fact that visitors stick around longer and come back more often will probably be chalked up to your content or another feature you’ve implemented on your site.

Tags: Web and Internet

Under Web and Internet Tags: Web and Internet